The Importance Of Location In Real Estate Investment, Why It’s the King, Queen & Kingdom
In real estate, there’s an old saying: “Location, location, location.” But this isn’t just some dusty cliché tossed around by grey-suited agents. It’s the heartbeat of every successful property investment — the real OG rule of the game.
Whether you’re flipping a single plot or building generational wealth brick by brick, your property’s location will either make you or break you. Let’s break down why.
📍1. Location Drives Property Value — Every. Single. Time.
You can change the paint. Upgrade the tiles. Even tear down and rebuild the house.
But you cannot move the land.
Real estate appreciates based on what surrounds it. A three-bedroom bungalow in a fast-growing district like Lugbe, Abuja or Ibeju-Lekki, Lagos can outperform a mansion in an area with little economic activity.
Ask yourself:
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Is the area attracting businesses?
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Are new roads, malls, or tech hubs being built?
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Are people moving in or moving out?
If the answers are positive, that location is a gold mine waiting to be claimed.
🌆 2. Infrastructure is the Secret Sauce
The roads, drainage, power supply, water access — they’re not just amenities.
They’re wealth multipliers.
Properties in areas with:
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Well-paved roads
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Reliable electricity
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Good drainage
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Security and accessibility
command higher resale value, rent faster, and are more future-proof.
It’s the difference between buying a plot at ₦3 million and selling at ₦25 million in five years.
👨👩👧 3. Location Influences the Kind of Tenants or Buyers You Attract
Want to attract:
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High-income tenants?
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Corporates?
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Young professionals?
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Students?
The location determines your market. A property in a quiet, upscale neighborhood attracts premium clients.
One near a university? Say hello to constant rental income from students and lecturers.
🛡️ 4. Security Is Location-Linked
Nobody wants to live in a danger zone. Crime rates, proximity to police stations, street lighting — these are all tied to location. A safe, well-patrolled neighborhood builds confidence for residents and investors alike.
🔮 5. Future Development = Future Profits
Want to invest like the pros?
Study the masterplans.
Follow the trail of government projects:
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Where are new expressways headed?
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What free trade zones are being opened?
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Where’s that new airport or deep-sea port landing?
Areas like Epe , Lekki In Lagos, and parts of FCT Abuja, are on the rise because development is coming. Early investors will smile widest in the future.
💼 6. ROI Doesn’t Lie — And It’s Always Tied to Location
If your goal is Return on Investment (ROI) — and let’s be honest, whose isn’t — then location must sit at the throne of your decision-making.
Rental yields are higher in areas with:
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High demand
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Good transport links
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Access to jobs and schools
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Future commercial projects
Even in a slow market, properties in strategic locations tend to hold their value and bounce back faster.
🚫 What Happens If You Ignore Location?
Let’s not sugar-coat it.
Bad location = poor appreciation + low rental demand + trouble reselling.
You’ll either be stuck holding the property like a hot potato or forced to sell at a loss.
All because of one oversight: not doing your location homework.
💬 Final Word: Buy the Location First, Then the Land
At The Bricks Real Estate Limited, we say this with our chest:
“Don’t just buy land. Buy the future.”
And the future is all about where you buy.
That’s why every estate we recommend — from Lagos to Abuja — is location-vetted, infrastructure-aligned, and government-approved.
So before you chase price or panic over “promo deals,” ask yourself:
“Where is this place really going?” Because that’s where your money will go too — forward or backward.
👣 Next Step: Want Help Picking the Right Location?
We’ve done the work so you don’t have to. Whether it’s your first plot or your fifth investment, The Bricks Real Estate Limited can guide you into smart, secure, and strategic locations that grow your wealth with peace of mind.
📞 Call/WhatsApp: +234 9122-227-020
📍 Visit Us: Abuja & Lagos Branches
🌐 www.thebricksng.com
📢 Hashtag: #BricksForLegacy
